Issue 6: November/December

CHARADE '04
A Tyranny of Symbols

Neither political party is serious about addressing our major domestic problems.
Can the press move them off the dime?

Welcome to another presidential campaign, that indispensable quadrennial moment when our leaders debate real fixes for America's biggest problems. Or so runs democratic theory. The reality, especially when it comes to our domestic woes, is that we're mostly in for another year of bipartisan charades and pseudo-solutions, which the press tacitly enables and which make voters turn away in disgust.

Need proof that domestic debate isn't serious? Nearly 20 million people live in or near poverty despite their being in families headed by full-time workers, mocking the notion that work should make possible a decent life. President Bush seems not to have noticed this fact, and offers no plan to address it. His Democratic foes say only that it's time to raise the minimum wage a bit, so that after adjusting for inflation that wage might almost equal what it was worth in the late 1970s.

What do we do when neither major party has a political strategy that involves solving our biggest domestic problems?

Or take the teacher crisis plaguing America's toughest schools, where millions of poor children are systematically warehoused with the nation's least qualified teachers. President Bush says he's solved that problem by decreeing that every class shall have a qualified teacher by 2006 — while offering very little of the cash that poor districts would need in order to pay enough to attract them. Democrats know they need to do better. Richard Gephardt and John Edwards, for example, talk about helping to pay college tuition for students who say they'll teach for five years, but it doesn't add up to anything that would tempt many top grads to work for $30,000 at the local urban school.

Why do our leaders offer symbolic proposals to show that they "care" about an issue and to signal which "side" they're on, rather than ideas that might actually fix things? And what do we do when neither major party has a political strategy — that is, a strategy for winning power — that involves solving our biggest domestic problems?

These are the predicaments we face today, and if you haven't been encouraged to think of it in those terms, there's a reason. The illusion of action is Washington's oldest con. Barely a day goes by without a dozen new "plans" being unveiled to Save Something Good (the schools, the Everglades, Social Security) or Stop Something Evil (HMOs, trial lawyers, tobacco makers). The reality is different. Make-believe responses to national problems vie in a competition for votes that has little to do with solving the problem in question. The media end up in cahoots with politicians in creating this illusion of meaningful action, both because 1) media norms don't allow reporters to say "this is a charade" even when they know it is (reporters are supposed to be "objective"), or 2) because it cuts too close to the bone for reporters to admit they are often tacit conspirators in such hoaxes.

Yet as the examples above illustrate — and there are parallel examples in health care, the budget, campaign finance reform, and other areas — few honest debates are to be found. And if the press doesn't create the unseriousness that pervades public life today, it doesn't do nearly enough to challenge it.

What we have today is a tyranny of charades, in which symbolic appeals and images are ubiquitous, voters tune out, and a "solutions gap" reigns. Why? There are several interlocking reasons:

  • Parity between the political parties breeds an unambitious "game of inches," in which both sides jockey and pander for the few extra votes that can turn elections.
  • Democrats, in the nine years since the Clinton health-care fiasco cost the party control of Congress, have been too terrified to think big again, and fear being cast as "tax and spend" and "weak on defense."
  • Republicans display a complex yet enduring indifference to the disadvantaged, at least when it comes to solutions longer on cash than "compassion."
  • Campaigns are financed in ways that put certain policies and candidates out of bounds.

But beyond these forces is another that ratifies and multiplies their impact, helping produce a debate so remote from real answers and so infected with doubletalk that citizens tune out. That force is the national press, which mirrors and reinforces the constricted boundaries of debate offered by the two major parties.

It's The Stenography

Conservatives say mainstream media are liberal, and they're partly right. But that's not what's interesting. The interesting question is this: If the media are so liberal, why has America's political center of gravity shifted so dramatically to the right in the last two decades? The answer is that the news coverage of influential national media outlets is shaped more by stenography than by ideology.

Some journalists will object to the word "stenography," but I mean it to be descriptive, not critical. "News" is largely defined as what public officials say and do. The poles of debate on major issues are thus set by the mainstream Republican position (today the Bush administration) and the mainstream Democratic position. The national press faithfully reflects these two poles, and the fifty-yard line in American politics is between them.

While stenography as a news value may seem preferable to a situation in which top national news outlets pursue their own untethered agendas, it also brings a clear downside: in times when neither party is serious about addressing major problems, stenography assures that public debate remains impoverished.

Stenography gave us a 1988 presidential campaign, for example, without a peep about the burgeoning savings and loan crisis. Since both parties were knee-deep in blame, neither wanted to discuss it. Without candidates bringing it up, the national media didn't pursue the story either. Yet George H.W. Bush (to his credit) made it his first priority upon taking office — and so the biggest financial meltdown in U.S. history hit the front pages and national consciousness like a bolt from the blue. Stenography explains why Ross Perot had to show up with his charts to provoke any meaningful discussion of the budget deficit in the 1992 campaign. In 2000, when no candidates or sitting officials ran with it, stenography meant that former senators Gary Hart and Warren Rudman couldn't get much play for the prescient report from the national commission they headed, which stressed how vulnerable the country was to major terrorist attacks (see "Warning Given . . . Story Missed," cjr, November/December 2001).

To be sure, smaller print outlets — from The Nation and The American Prospect on the left to The Weekly Standard and National Review on the right — challenge the official debate every week, as do online bloggers of all stripes. The rise of conservative voices on talk radio and cable television has also had some impact on the tilt and tenor of public life. But these outlets have much less influence on what is considered to be "news" than the judgments made by the editors and producers of The New York Times, The Washington Post, and the major television networks. These outlets do wonderful work, but they do not generally believe it is their proper role to truly challenge the official boundaries of policy discussion. "Newsgathering is essentially a reactive process. It's not an initiative process," says Bill Keller, now the editor of The New York Times. Campaign coverage, in particular, is "largely driven by the candidates," said NBC's Washington bureau chief, Tim Russert.

Their rare crusades aside, the editors running the most influential news outlets do not see their job as systematically setting some broad public agenda. Yet they are aware that on many individual issues they end up defining that agenda as a byproduct of just putting out the paper, particularly via stories they choose to place on page one. "I don't think that if you sat in on page-one meetings over the course of six months," says Steve Coll, managing editor of The Washington Post, "you would hear any discussion about 'We ought to do this because we want to put it on the map.' You have to see the media as chronicling the public square. When nobody shows up in the public square to talk about what you would wish them to talk about, is the person standing in the back with an open notebook the structural cause of that?" The national press, despite its power and occasional hobbyhorses, sees its role as "witnessing," as serving up a "daily diary of debate," as offering "a platform for independent inquiry and investigation" — but not as setting the terms of public discussion.

There's a related reality to press coverage when it comes to campaigns: if candidates do put forward ambitious ideas, the top news outlets generally aren't equipped or inclined to assess them. "Asking the political press in the middle of a political campaign to judge the public-policy implications of an idea or proposal is very, very difficult," says CNN's Jeff Greenfield. "For one thing, it requires you to have the time to check it out and look at it . . . . And it gets so caught up in the welter of 'What's the latest hourly poll out of Iowa?' and 'What's the new ad that's running?'" Political professionals assume the press is unwilling or unable to explain where truth lies on public policy when they plot campaign strategy. "They're all about process, and not about policy at all," says Ed Gillespie, the new chairman of the Republican Party. Carter Eskew, an adviser to Al Gore during the 2000 presidential campaign, agrees: "The daily press doesn't really have much time to evaluate whether or not the proposals are any good or what they mean."

As a result of all this, the press succumbs to a "he said, she said" form of journalism in campaign reporting. It happened in 2000, says John Podesta, the former Clinton chief of staff:

So it's Bush says "X," Gore says "Y." You decide. But people don't have any capacity to decide . . . . They [the media] either said "they're both full of it" or they say "we're not going to decide who's full of it," but they never come down hard one way or the other when one guy's numbers are based on sand and the other guy's may be fudged a little bit but make more sense. It becomes very difficult for the public to make informed and intelligent choices. How do you make a decision? They both say they're balancing the budget. They both say they're not going to spend Social Security [funds]. One guy says we're going to cut taxes. The other guy says he's going to cut taxes but in a sort of different way. One guy's going to spend a little bit more on one thing or another, but there's no crystallization that these are two very different paths that are going to lead to very different social outcomes . . . . The press is pretty terrible at explaining those paths.

Note the depressing cycle we've sketched. First, our leaders generally feel it's too risky to be a genuine leader during campaigns. Next, many in the press feel you can't really look to them during campaigns to make sense of what rival policy agendas might mean for the country. So you can be forgiven for asking, then what are campaigns for? The honest answer, which flies in the face of your sixth-grade civics class, is that campaigns are a dueling series of pseudo-events, misleading arguments, and symbols manipulated by candidates to gain power by attracting the support of 50 percent-plus-one of those citizens who bother to vote. Just as the standard disclaimer at the front of novels informs us that "any resemblance to persons living or dead is coincidental," so do political campaigns deserve the disclaimer, "any edification you may receive on the collective choices facing the nation is purely accidental." Sometimes it happens, but it's not the main mission.

The upshot of the forces we've discussed — electoral parity, Democratic timidity, Republican indifference, and the warping effect of campaign cash, all amplified by media stenography — is a debased political culture in which potential solutions to our major domestic problems cannot find expression. Even if some factors shaping our leaders' calculations seem understandable in isolation, when you add them up we're left trapped in an elaborate charade. Since our leaders can't or won't talk about what it would take to make serious progress on health or schools or wages or campaign reform, they pretend they're serious as a way of communicating their good intentions and letting us know which "side" they're on, via symbols and images. Every player in the system knows this is what is taking place, but no one lets on. The press knows it, too, but feels obliged to report it straight.

Mysterious Process

On a hot summer afternoon, I went to see Leonard Downie Jr., who has served as The Washington Post's metropolitan editor, London correspondent, national editor, and managing editor before taking the helm as executive editor in 1991. An easygoing man whose appearance has been compared to Clark Kent, he has a reputation as a purist.

I went to see him because, as I've said, I believe that the stenographic norms of journalism mean that influential news outlets largely cede an agenda-setting role to public officials, a practice that leaves debate impoverished at times when neither political party finds it convenient to address major problems. Is there a way to change this dynamic? And can such efforts be squared with traditional values that govern the responsible exercise of the press's power?

I began by asking Downie what the Post's role was in situations when neither political party wants to address an issue that is obviously a big deal. By way of example, I mentioned the savings and loan crisis in the 1980s.

"Our role is to continue to cover important situations like the S and L crisis, the health-care crisis, et cetera," Downie said. "But it is not our role to tell the politicians what it is they're supposed to discuss during a campaign."

Why? I asked. This notion of "whose agenda is it, anyway?" seemed central to me.

"Because that's not our role. Our role is to provide all the information we can to the American body politic and let them do with it what they wish. It's not our role to set the agenda."

I asked Downie how that works when it comes to page-one decisions — those seven stories each day that the Post is telling the country are the most important in the world. As other top editors at the Post and The New York Times had explained to me, page one is usually a hybrid. There are big "hard news" events that are no-brainers for page one — an airplane crashes, a suicide bomb goes off in Tel Aviv, the president gives the State of the Union address. On the softer side are stories that help enliven the page as part of the overall mix — an in-depth look at the offbeat, an exclusive that other papers won't have, a fabulously told yarn. But after that, editors agreed, on most days there still remain stories that are entirely discretionary, with editors choosing what belongs on the most visible and powerful bulletin boards in our political culture. These stories sometimes involve months of reporting. The results immediately ricochet through the media and become top-of-mind for the nation's elites. How do you decide, I asked Downie, what issues get that treatment?

"We think it's important informationally. We are not allowing ourselves to think politically."

Then an impact on the public agenda is a byproduct of this work?

"It definitely is."

OK, I thought. "If reluctant or accidental agenda setters are destined to be agenda setters nonetheless," I asked, "what is the framework through which you think about how to exercise that power responsibly. Is that a fair question?"

"Yes, that is a fair question," Downie said. "What I don't want to do is what Louis Seltzer at the Cleveland Press did." Downie said that when he was growing up in Cleveland, Seltzer, the local editor, decided that a man was guilty of murdering his wife and set about using his newspaper to convince the entire community.

"I don't want to do that," Downie said. "He turned out to be wrong. You can see easily that that's an abuse of his power. But I would argue it would be a similar abuse of my power to say, 'this guy Miller's got a great idea. This Two Percent thing,'" he said, referring to the policy ideas in my book, "'this really makes sense to me. We are now going to make certain we focus on those aspects of the public debate. We're going to ask politicians, why aren't you talking about the Two Percent Solution? We're going to run a series on the Two Percent Solution.' That would be equally distorting. What Kate Boo's series was about" — the Post's 1999 Pulitzer-winning investigation of group homes for the mentally retarded that Downie had hailed as an example of the paper's finest work — "is intrinsically important. Lives were at stake, lives were lost, governments were not carrying out their responsibilities. That is information people should have. What the people then do with that information is for them to decide. We should not be thinking in terms of setting a public-policy agenda, we should be thinking in terms of setting an informational agenda."

"But the size of the box of things that are 'informationally important' is quite large," I said. "You — like anybody who has to budget resources and time and talent and energy and space — have to decide what subset of that box you're going to pursue. How do you decide?"

"It is very difficult to talk about that, to give you a good conclusionary speech about that, because it is so organic," Downie said. "I don't sit here and set the agenda for The Washington Post. It's an organic process of responding to the information we're finding, and responding to events in society."

Downie's counterparts described a similar, if also mysterious, process of "news judgment." Bill Keller of the Times compares the process to what a candidate has to go through to get on a ballot. "You have to go out on a street corner and gather signatures. An issue has to go out on the street corner and gather some signatures before it becomes a front-page news story."

I asked Downie, "Should the news side of an organization like yours have a perspective on what are the most important challenges facing the country?"

"No," Downie said instantly. This was interesting. Gerald Boyd, the former managing editor of the Times, had said yes. So had Allan Siegel, one of the Times's assistant managing editors. So had Bill Keller.

"No," Downie said, "we should have a perspective on what the important informational needs of the country are, and fill those needs."

"How is that different?" I asked.

"It's different because 'challenges' is subjective," Downie said. "You can disagree over whether or not health care or something else is the most important challenge facing the country, and you can then disagree over how health-care needs should be met. Those are not things we should be thinking about in deciding how to cover the health-care story."

I asked Downie if he would agree that — except for the "hard news" that makes page one — the decision about what else got front-page play was an exercise of power.

"Yes, it is . . . . So we are creating an agenda," Downie added, "but not one that we're seeking to create for a particular reason," because the Post isn't looking to shape any particular outcome. "So, yes, we've written about the uninsured, and if we don't have new information to write about the uninsured, we're probably not going to write about it. But that doesn't mean we shouldn't look to see if there isn't more information about the uninsured because it's an important situation, it's not going away, it's continuing. So we do have a responsibility to keep trying to find ways to present people information about it, whether or not the politicians take it up in public debate."

Still True Today

A perfect segué: I had an idea I wanted Downie to consider, a way to deal with the systemic problem he had just raised: the fact that what's new isn't the same as what's important. We obviously need our top news outlets to give us the latest. But it would transform public life if they could also keep us focused on the big things that matter.

Wasn't there some way that the most important daily bulletin boards in our public life could institutionalize regular attention for things that are important — even though there isn't "news" on them? Some device that would be consistent with these editors' sense that they should not be directing an agenda, but which would nonetheless perform a public service by mitigating the gap left when officials prefer not to address important issues?

To illustrate my idea, I put on the table in front of Downie a mockup of the front page of the Post I had prepared with a new feature called "Still True Today." I explained that this would be a small but visible line or two across the bottom of the front page; a kind of tickertape, nothing that would interfere with 98 percent of the usual front page, where the big news of the day would always appear. But, in addition, in this small daily feature, you'd highlight facts that were, well, still true today.

My own list would include things like forty-four million americans uninsured — 70 percent of them in families with a full-time worker; two million teachers need to be recruited in the next decade, while average teacher salary is $44,000, and so on. You might go with a different subject each day, I suggested — say, Health on Monday, Education on Tuesday, the Working Poor on Wednesdays. Obviously there are countless permutations. The exercise would require our papers and broadcast outlets to put forward what they think are among the most important things citizens need to remain aware of even as the news changes each day. It might help set the agenda for the papers' in-depth reporting projects. The art department could make sure this recurring feature was fun and lively. Who knows? If the Times or the Post started such a feature, the ripple effect might be big. After all, the Times invented the op-ed page thirty years ago; today it's a national staple.

Downie's first reaction was that the Post did such stuff all the time, at least inside the paper. The foreign staff, for example, did a weekly feature for a time on countries of the world, with facts on everything from consumption of sugar to infant mortality.

"I'm not saying I would rule it out on some sort of ideological or professional grounds, but it strikes me as just an odd use of front-page space." Downie said. "We don't usually just put isolated facts on the front page. Usually it's part of a story, part of a purpose. The notion of 'Still True Today,' to me, verges on the editorial. It says, 'we want you to pay attention to this in particular even though there's no 'news' reason, there's no way in which journalistically we have redone this information, but we just want you to pay attention to the fact that there are, say, unwed mothers in this country, and we're going to tell you often there are unwed mothers in this country whether you like it or not.' That to me then becomes an editorial purpose, something that shouldn't happen in the news pages."

"How does it feel editorial," I asked, "as compared to the Kate Boo series?"

"Yeah, but that's original reporting of new information that people haven't had before," Downie said. "By definition, this is information people already know but you want to keep repeating until they do something about it, right? Isn't that your motivation?" I nodded, though I didn't agree with his "people already know it" point; polls regularly show Americans have a poor understanding of many basic facts of public life.

In any event, Downie added, the Post has probably had the fact that there are roughly 44 million uninsured Americans in the paper fifty times in the last year. I later learned that between January 20, 2001, the day President Bush took office, and September 10, 2001 — my cut-off for obvious reasons — this fact never appeared on page one. It appeared ten times during that period on inside pages. (By contrast, during the same period in 2001, the Chandra Levy story was discussed in 199 pieces in the Post, including fourteen front-page pieces.)

I told Downie that when I shopped the idea to other media leaders, they made the fair point that if I were merely pushing for my facts in this feature, I was just another lobbyist. So, I said to Downie, What if I frame my request not as, "put my issues in there," but simply urge the Post and the Times to have such a feature? You decide what ought to be highlighted as "still true today."

Getting Action

Imagine what might happen were this feature adopted. Say the Post and Times started running Still True Today or its equivalent at the bottom of page one every day. Conservative outlets, like The New York Post and The Washington Times, might note it and slam the effort. The Wall Street Journal's editorial page would see the innovation as being highly revelatory about "the liberal mind." Rush Limbaugh and other right-wing radio hosts would attack it as proof of the media's liberal "bias." The Post and Times would reply that they had merely decided to keep readers regularly informed about some basic facts on our biggest problems. The cable news networks would find the controversy wonderful grist, and before you know it the political culture would be filled with two debates — one over the "legitimacy" of what the Post and Times were doing, another about what are, in fact, the nation's biggest problems. Conservative papers might start running their own similar features, stressing facts on such things as marginal tax rates, government spending increases, or the number of annual abortions. But when the dust settled from this initial wave of controversy, the notion that top news outlets would regularly and prominently hammer home facts about the big problems they saw would take hold. Network news divisions might then find it easy to do something similar. Once the morning shows and evening newscasts started billboarding (say, in a brief Still True Today graphic while cutting to a commercial break) how many full-time workers live in poverty and how many poor children are taught by people who don't know the subjects they're teaching, these facts would become topics for kitchen-table conversation. And once public attention to these facts becomes routine, the battle to start a serious debate about addressing them is half won.

I'm happy to report that a mini-controversy has already erupted about the idea. Jack Shafer took a look at my book and slammed the Still True idea in Slate ("Only the intellectually sheltered could think of readers as passive serfs awaiting the prodding of the philosopher-kings on the bottom of page one"). Jay Rosen of New York University, a founder of the public (or civic) journalism movement, which Shafer also stomps on, stomped him back, rather effectively, on his PressThink Web site, and the debate continued in Romenesko's letters section. Meanwhile, at The Sacramento Bee, editors are considering a Still True-like feature for the editorial page. David Holwerk, the editorial page editor, says he believes heartily in the power of repetition. When he was in Kentucky, at the Lexington Herald-Leader, Holwerk says, the paper once ran the same basic editorial daily until state and city authorities quit bickering about who was responsible for an asbestos-spewing construction site and cleaned it up. Getting action took forty-three days — and forty-three editorials.

More to the point are the large and complicated problems that communities and governments can be slow to address. During the late eighties and early nineties, "we must have run a hundred and fifty editorials," Holwerk says, on Kentucky's dire problems with public education. At some point a statewide consensus emerged and the state began to take measures to improve the system. The newspaper can't take all the credit, Holwerk says, but the editorials didn't hurt.

I'm told others are considering the idea as well, and I remain hopeful that the nation's major newspapers will give it a look as they study ways to improve coverage as the election season unfolds.

The Alternative

Despite its political ring, a feature like Still True does not represent a call for a return to the partisan newspaper wars of the early nineteenth century, when each political party had outlets that purely parroted its party line. Indeed, the idea is inspired by the fact that neither party is addressing these issues seriously, so the task of at least raising their dimensions has to fall to someone independent, with the power to bring them up.

Downie, for his part, felt that no matter what facts were included in such a feature, it represented advocacy, even if only in two lines at the bottom of the page. But was it really not advocacy, I thought, when The New York Times ran on its front page a series by David Cay Johnston on how the Internal Revenue Service spends more time and energy auditing poor people than it does auditing the well-to-do? Was it not advocacy when the Post ran its front-page series on mistreated children? Downie and his colleagues were implicitly advocating an angle of vision for their readers by the way they assigned reporters to particular stories. Yes, news organizations should reserve opinions on public questions for the editorial page, but this standard incantation obscures the reality that decisions about what to cover by their very nature reflect an opinion about what's important in the world.

But Downie protested. These decisions "come organically out of the coverage of the news," he said. Now there's a line, I thought, that journalism seminars could chew on for years — it all depends, as the Clintonesque cliché now runs, on what you mean by "organically," "coverage," and "news."

"I love chocolate," Downie said, tongue in cheek. "This could be devoted every day to the latest news about chocolate."

This is where many of the news executives ended up. "I can give you five hundred things that are still true today," said Jeff Greenfield. What I was up against, I realized, was a sensibility gap. Michael McCurry, the former press secretary to Bill Clinton, explained it well. "Political communication," he said, "depends on repetition and driving your message home. That's why your politicians, when they're running for office, put their advertisements on night after night after night." Journalism is the opposite. Once we've told you something it's no longer "news" and so we're not going to revisit the subject. Once we've done our five-part series on the nature of the federal budget deficit, we've told you what you need to know, and maybe you'll go out and act on it. There's no sense at all in the media that we have to keep reminding our viewers or readers what the basic facts are. There's not this sustained conversation that draws people back to the things they need to know to make decisions.

Maybe, in more precise terms, I was up against editors' reluctance to make the ways they exercise power more transparent. Maybe I was touching a nerve by questioning the "organic" view of how news priorities should be defined, asking why the random or "natural" array of even the most talented staff's interests was sufficient to assure that a top paper met its duty to inform readers on major issues. Maybe editors were uncomfortable choosing these items more explicitly, and therefore more accountably, without the cloak of "news judgment."

Downie and other top editors at both papers had been more than generous in engaging on my idea. But I was left to wonder: Is the press's exercise of discretionary agenda-setting power via original reporting different in any meaningful way from the press's exercise of discretionary agenda-setting power via the prominent repetition of selected facts? Is it even supportable to make such a distinction in the face of the massive information gaps citizens face in understanding the nation's biggest problems?

The Still True notion is only one way of coming at this problem. There are surely others; maybe new beats, to steadily cover such dilemmas as the traps that inner-city schools find themselves in, the rough existence of the working poor and the economics behind their shameful wages, the tales of the forty-four million Americans without medical coverage and the reasons for that. Or maybe a "policy truth-telling watch," a more sophisticated version of the "political ad watch" that comes around every election season. Or maybe journalists can come up with other ideas.

It's worth remembering that the alternative is to allow America's political agenda to be defined almost solely by those aiming to win elections. As we've seen, this is usually a very different exercise than trying to solve public problems.

This article is adapted from Miller's book, The 2% Solution: Fixing America's Problems in Ways Liberals and Conservatives Can Love, by arrangement with PublicAffairs, a member of Perseus Book Group.

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