Issue 3: May/June

Darts & Laurels

Dart for removing yet more bricks from journalism's shaky wall, to: The Denver Post. Above the fold in the November 25 sports section the Post presented legitimate reports, accompanied by an AP photo, on World Cup skiing; below the fold the page slid smoothly into what appeared to be further coverage of winter sports, the whole comprising a pleasingly integrated layout of photos, headlines, typeface, and text. In fact, however, the lower half-page was (as whispered in a microscopic, mid-page clue for hawk-eyed readers only) an "advertisement" for a video game version of National Hockey League playoffs. For contrast, see the rival Rocky Mountain News's display on that very same day of that very same ad on a sports-section page — unassisted by matching news copy and unmistakably marked: PAID ADVERTISEMENT PAID ADVERTISEMENT PAID ADVERTISEMENT PAID ADVERTISEMENT.

Dart to The Vancouver Sun
The forty-two-column-inch centerpiece of the paper's front page on Friday, January 17, was a colorfully illustrated gee-whiz story on the digital services newly available to customers of Shaw Cable. Graphically instructing readers on "what you need" to purchase, say, a movie like Austin Powers in Goldmember, and larded with quotes from a company spokesman, the piece managed to mention the Shaw company's name some eighteen times. It did not, however, mention the four full pages of Shaw Cable ads that wrapped around the Sun's "Movie Weekend" section elsewhere in that issue (one of which included a full-page graphic of Austin Powers in Goldmember). Nor did it mention an inside ad for a "Business Connection Luncheon" five days hence, at which the featured speaker would be Dennis Skulsky, "president and publisher of . . . The Vancouver Sun." Skulsky's topic: "The Business Community and the Media — The Secrets of Getting Your Message Out.

Dart to WTVH-TV
Although Syracuse viewers didn't know it at the time, some of those three-minute interviews — a car dealer on leasing options, a shop owner on jewelry, a financial planner on the stock market, a lawyer on personal-injury claims — that recently aired on the Granite Broadcasting station's five o'clock news-and-talk program Central New York Live! were part of advertising contracts with WTVH — and paid for, it turns out, by the car dealer, the shop owner, the financial planner, the lawyer. In a February 12 story exposing the deceptive practice, the Syracuse Post-Standard noted that, after being contacted by the paper, the station had made some gestures toward disclosure — gestures less than enthusiastic toward disclosure less than full.

Laurel to The News & Observer, in Raleigh, North Carolina, for bringing a bit more justice to the criminal justice system. Tipped that a small-time drug dealer was innocent of the brutal murder that had put him on death row, reporter Joseph Neff revisited the entire case, from analyzing court filings and tracking down witnesses to interviewing the attorneys and conferring with experts on such forensic arcana as the age of the maggots that had invaded the corpse. His investigation revealed, among other things, that prosecutors had withheld exculpatory evidence, that a damning witness had fabricated her testimony, and that the murder could have taken place only during a time when the convicted man was either out of the state or in jail on an unrelated, minor charge. Even as the second installment of "Time of Death" appeared in print, a Superior Court judge had overturned the conviction and ordered a new trial. Disturbingly, however, as Neff makes clear, that just outcome would not have been possible had the original sentence called for anything short of execution, such as life without parole: North Carolina law gives the right of access to all prosecution files on their cases to death-row inmates only.

Dart to KTVU-TV in San Francisco and Ross McGowan, anchor of its early morning newscast, for lowering the ethical bar. In the course of countless interviews over the past five years, McGowan has bellied up to one particular city supervisor, Gavin Newsom, some eighty-four times, drawing out the politician's views on state and local politics, tending to his worthy pet projects, giving viewers a taste of his personal high life, and generally boosting his shot at becoming mayor. At no time in those conversations, however, was mention ever made of the off-air relationship between interviewer and interviewee — namely, that McGowan is a partner (to the tune of $25,000) in a company that operates a San Francisco bar and whose president is Gavin Newsom. But not to worry. As the anchor — with the full support of executive producer Rosemarie Thomas Schwarz — told the San Francisco Chronicle, which revealed the conflict of interest in a February 23 story: if something came up about his business partner that "needed the tough questions," he "like[s] to think" he'd ask them.

Dart to Reuters for failing to make distinctions. Applying its special theory of relativity, the international news agency imposes an official ban on the use in its reports of the "emotive" word "terrorist," except in quotations (a post-9/11 policy memo by the global news director, Stephen Jukes, justified the ruling thusly: "one man's terrorist is another man's freedom fighter"). Now a March 12 dispatch makes one wonder if another commonly used, demonstrably definable term — "suicide bomber" — is edging toward relativity as well. In a Gaza-datelined story by Nidal al-Mughrabi, Reuters reported that Saddam Hussein had given $10,000 each to "twenty-two families of militants killed in fighting or of civilians killed during Israeli army offensives, incursions, or air strikes," and $25,000 to "a family of a Palestinian suicide bomber." Helpfully doing the math, Reuters summed it all up in this indiscriminate lead: "Families of Palestinians killed by Israel received $245,000 in checks from Saddam Hussein on Wednesday . . . ."

Darts & Laurels is written by Gloria Cooper, CJR's deputy executive editor. Nominations may be addressed to her by mail, phone (212-854-1887), or e-mail (gc15@columbia.edu).

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